A) About SmartMailer.cz

SmartMailer.cz is a tool created primarily for PrestaShop users, but it also works with other platforms. The PrestaShop module is available for free for all PS versions since 1.6 (1.6-9.x) after logging in at smartmailer.cz.

  • Sends via a professional cloud (Amazon SES) — low spam rate and high deliverability.
  • 30 days free trial for new customers.
  • Simple interface and ready-to-use email templates suitable for beginners.
  • Statistics: opens, clicks, bounces and other metrics to evaluate campaigns.
  • Customer support in Czech (email/phone) and the option to provide feedback.

B) Comparison of email marketing tools

The table shows that basic features are similar across most tools — price and ease of use will often be the deciding factors. If any information is outdated, SmartMailer.cz welcomes feedback to update it.

ComparisonSmartMailer.czEcomail.czSmartEmailing.czMailChimp.com
Price up to 1,000 contacts excl. VAT / 1 year ✓ 2,000 Kč 3,600 Kč 3,000 Kč 6,000 Kč
Price up to 5,000 contacts excl. VAT / 1 year ✓ 4,000 Kč 7,800 Kč 12,000 Kč 15,600 Kč
Price up to 10,000 contacts excl. VAT / 1 year ✓ 7,000 Kč 11,400 Kč 24,000 Kč 23,460 Kč
Price up to 30,000 contacts excl. VAT / 1 year ✓ 15,000 Kč 30,000 Kč 43,500 Kč 68,400 Kč
Price up to 50,000 contacts excl. VAT / 1 year ✓ 30,000 Kč individual 49,500 Kč 80,400 Kč
Free trial ✓ 30 days ✓ ✓ 14 days ✓
Import contacts via API ✓ ✓ ✓ ✓
Import contacts via CSV ✓ ✓ ✓ ✓
Export contacts via CSV ✓ ✓ ✓ ✓
Responsive email templates ✓ ✓ ✓ ✓
Personalized salutations ✓ ✓ ✓ ✓
Delivery tracking ✓ ✓ ✓ ✓
Click tracking ✓ ✓ ✓ ✓
Open tracking ✓ ✓ ✓ ✓
Unsubscribe tracking ✓ ✖ ✖ ✖
Spam detection tracking ✓ ✖ ✖ ✖
Footer unsubscribe ✓ ✓ ✓ ✓
PrestaShop module (9.x, 8.x, 1.7) free ✓ ✓ ✓ ✓
Customer support (CZ) ✓ ✓ ✓ ✖
Email scheduling ✓ ✓ ✓ ✓
Custom HTML in templates ✓ ✓ ✓ ✓
Prebuilt templates ✓ ✓ ✓ ✓
File management ✓ ✓ ✓ ✓
A/B testing ✖ ✓ ✓ ✓
System size (capabilities) Small Medium Large Large
Email solution Amazon SES Own Own Own
Website SmartMailer.cz Ecomail.cz SmartEmailing.cz MailChimp.com

C) Newsletter tips

  1. When to send: generally Tuesday–Thursday; the most effective time is often between 18:00–20:00, but test on your own audience.
  2. Frequency: commonly recommended is up to once a month unless your assortment requires more frequent contact.
  3. Coupons: coupons attract customers, but if you send them constantly, customers will get used to them — consider a permanent small discount or a fixed bonus (e.g. 100 Kč) when margins are low.
  4. Content: keep it short, error-free, with an engaging image and personalization (e.g. name). Put important information at the top; a strong subject line increases open rate.
  5. Testing: always test your email before sending (rendering, clicks, deliverability).

Use smartmailer.cz to simplify sending from PrestaShop — they provide the module, analytics and support to help increase your campaign efficiency.

The article is based on the original text from SmartMailer.cz, published with their permission.